How much inspiration should be taken from paper and the incredible power of pigments?
How can a photograph or graphic design be prolonged, an artwork or a simple illustration be made even more beautiful by cultivating the printing process to perfection?
Sometimes, talking to a graphic designer or reading an article in a newspaper leads to a choice to develop a white-on-white effect, using less than 3% tone, which reveals much more than it shows.
Or the opportunity for a perfume advert imposes a black-on-black effect; sometimes even a print that shuns colour in favour of nothing but a sweep of UV varnish on natural paper. These techniques are certainly all more delicate, but they also give much more subtle results.
And then there is the glow of the hot foil stamp reflected in a photographic print gilded with a halftone, or the simultaneous nature of perfect colour complementarity that transforms an orange portrait into turquoise depending on the angle of the light...
All these unique and precious snapshots provide genuine inspiration, which reveals the magic of printing.
Having the skills, as a master printer, to overcome all the technical and variable parameters of the screen printing process – choice of frame, printing order, positive or negative separation and, why not, their combination – leads to the goal of achieving ultimate elegance.
And of noticing that between the additive or subtractive synthesis of the colours lies a huge creative space where the visual and inspirational dimensions are infinite, waiting to be constantly explored, pushed further and further back to the limits of printed expression.
The history and future of printing, as depicted in Jean-Jacques Rousseau’s studio in 1765 on St Peter’s Island, can be found some three villages from our production site.
It is probably no coincide, and after more than five centuries of printing that have brought about sweeping changes to education and information at the heart of our society, perhaps it is about time we started looking at this incredible human invention in a different way, leading it towards a genuine aesthetic revolution...well beyond that of a mere reproduction technique and towards a new art filled with emotion!
Der Gesellschaftsvertrag von Jean-Jacques Rousseau
geschrieben im Zeitalter der Aufklärung an den Ufern der St. Petersinsel.
Ein Vertrag, an die Menschen und die gesamte Menschheit gerichtet.
Zur Zeit einer Welt, die wir seither immer wieder beschädigt haben.
Ist nicht heute immer noch die Herausforderung, neue Lebensweisen zu erfinden,
oder vielleicht auch einfach nur zu überleben,
indem wir zuerst miteinander kooperieren
und mehr denn je mit allen anderen Arten von Lebewesen?
Medium der Kreativität, Werkzeug der Macht und der Revolution,
bleibt die Kunst des Druckens neben der Natur das schönste Medium, das uns aufklären kann.
Format: 70 x 100 cm
Paper: Keaykolour Blackberry
Colours: Dark blue, cosmetic and pearlescent gold tones, beige
Films: Click it, Seon
Photography: Rob Lewis
Design: Dani Rolli
Price: CHF 50.–
(incl. shipping costs in Switzerland.)